Cult Parisian brand A.P.C. – “Atelier de Production et de Crèation” was founded in 1987 by Tunisian-born designer Jean Touitou. Its no-nonsense name is indicative of the label’s clean-cut, minimalistic approach to design, which the brand applies to both men’s and women’s wardrobe staples.

Effortless and understated A.P.C. clothing may be, but it’s an aesthetic that screams ‘Parisian chic’ louder than most. This is as much to do with the obsessive emphasis placed in fabric selection and appropriate fit, as the military overtones and rock ’n' roll associations which are more immediate hallmarks of the brand. 

It’s this understated approach and emphasis on fabric and fit that makes A.P.C. such a safe bet from season to season, as well as accounting for the brand’s diverse and loyal following; A.P.C. clothing has a tendency to transcend age and styles, and where other brands may have taken the opportunity for rapid expansion, A.P.C. prefers a more precise and thoughtful approach, ensuring the longevity of the brand as well as its clothing.

Shop A.P.C. menswear on Coggles now.