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Characterised by clean lines, wardrobe basics and work wear-inspired pieces, Parisian brand A.P.C. encapsulated modern French minimalism like no other.

Tunisian-born designer Jean Touitou founded A.P.C. in 1987 as the antithesis to the flamboyant ‘80s fashion that was dominating Paris – and the rest of the world – at the time. Since then it’s become a fashion insider favourite, with its pieces standing the test of time season after season – don’t miss the A.P.C. Petit New Standard Jeans or Half Moon Bag.

Shop A.P.C. menswear and womenswear on Coggles with free UK and international delivery available.

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