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New Balance

Providing retro-inspired, performance lead products for over 100 years, New Balance Athletics, simply known as New Balance continues to be an industry leader. With uncompromising comfort and style, it is no surprise they are flying off the shelves, unrivalled in popularity.

Originally launching as an arch support company, New Balance launched its first trainer in 1961 after being approached by athletes to produce personalised footwear. The brand was the first in the world to design a rippled sole for traction and has since continued to specialise in aiding athletes' pursuits. Today, the brand is hailed for their comfort and quality, cementing themselves into sportswear and popular culture through timeless styles.

With iconic marketing, ‘Worn by supermodels in London and dads in Ohio’ New Balance is known for its diversity from baby-boomers to Gen Z-er’s. Championing people to follow their passions no matter how big or small they combine function with fashion, understanding their audience and expertly navigating the ever-changing footwear landscape. With a huge presence within women and menswear with classic styles such as the 327 and 991 explore the hero footwear collection on Coggles now.


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