As a Savile Row brand, Hardy Amies hails from the home of British tailoring and is informed by an impressive heritage. Renowned for witty designs and fashion flair, Hardy Amies embraced the spirit of the times and played his part in the seismic changes that were taking place after the war. During the sixties, Hardy democratised the idea of style, explaining that his success in designing men's clothing had come from his ability to 'bridge the gap between men of the established classes and thos who shop on the high street'. Hardy Amies clothing is smart and functional and as much at home in Mayfair as it is in Dalston - designs are contemporary and on-trend without looking overtly 'designed'. As Sir Hardy said himself 'A man should look as if he had bought his clothes with intelligence, put them on with care and forgotten all about them'.