Founded in 2001, Gothenburg-based denim brand Nudie portray a simple philosophy - to "stay true to jeans and be all about jeans". Fast-forward to today, and Nudie has constructed a robust brand identity and devoted following thanks to their promise to continually deliver quality and maintain a belief that jeans hold more than just a functional use to their consumer.
Nudie jeans have long had strong links to creative industries, in particular music, and resonate strongly with those who value the label's organic 'no-hype' marketing style.
Perhaps the most important message portrayed by Nudie, however, is their strong 'no sweatshop' ethical policy. All jeans are produced in Italy and the brand show continuous support from Amnesty International. Shop Nudie jeans at Coggles with free UK and EU delivery available.