Founded in Sweden in 2003 by Mikael Snabb, Jesper Matsch, and Jesper Rönnbäck, Recipe for Men creates skincare focused towards male specific problems and requirements. With an enthusiasm for the Swedish ski slopes, the founders soon found the harsh Scandinavian winters taking a toll on their skin – and needed something to combat that. In came Recipe for Men, to solve the skin problems that are so difficult to overcome.
