How to Nail AW20’s Tricky Trends

The colour of the leaves aren’t the only things changing this season, with the new season comes new trends and some of them can be tricky to nail. Other than swapping your summer shirting to your winter coats, this season we’re seeing some specific trends that you may need a little extra help nailing. From technical fabrics to 70’s inspired style, we asked our buyers for their advice on how to embrace AW20’s tricky trends.

AW20 Trends

  • 70’s style
  • Pearl Accessories
  • Clutches
  • Technical Fabrics
  • Bold Shirting
  • Chunky Boots
  • Knee High Boots

70’s Style

Vogue runway

Photo credit – Vogue Runway – all images from AW20 Chloe

This season in womenswear, we’re throwing it back to the 70’s, think oversized collars, shearling, ruffles and lust-worthy longline coats. On of fashions finest decades, the defined style oozes effortless glam with its feminine shapes, prints and fabrics. We spoke to our womenswear buyer Simren for some styling tips.

In 70’s style shirting, we’re seeing lots of frills, ruffles, tie neck details and oversized collars.  Styled under gilets and statement outerwear, you can really nail that 70’s trend. Layering with leather, denim and knitwear for both functionality when the temperature drops but also staying true to the style.

Pearl Accessories

Photo credit: Vogue Runway -

Photo credit: Vogue Runway – Chanel, Marc Jacobs, Prabal Gurung, Jason Wu

Pearls will forever be a timeless accessory, adding instant elegance and a feminine touch to your look. Some may find this trend tricky to integrate into their look for their traditional and more formal style, but we’re big fans of how the trend can add a certain sophistication to any look. One of AW20’s tricky trends we’re keen to nail, here’s what our accessories buyer Simone has to say.

A beautiful pair of earrings can go a long way in helping you look put together. These pearl earrings by Anni Lu are perfect for your next zoom meeting making you feel dressed up with very little effort!

Technical Fabrics

Photo credit : Vogue Runway - Acne, Nicholas Daley, Todd Snyder

Photo credit : Vogue Runway – Acne, Nicholas Daley, Todd Snyder

Once assumed to only be worn when hiking up the hills, technical fabrics have very much made it into our everyday wardrobes. From Nicholas Daley to Acne the AW20 runway was full of technical and performance fabrics for a distinctive edge to your look. We spoke to assistant buyer Luke for how to style number 3 of AW20’s tricky trends.

I would style this mainly against the conventional aesthetic which is usually a full look, and rather up-play these pieces with complementing lux pieces. Keep it in line with that city wanderer ready for the elements look but just add a bit flair without taking away much of the functionality.

Bold Shirting

Photo credit: Vogue Runway - Bode, Hermes, Daniel Fletcher, Bode

Photo credit: Vogue Runway – Bode, Hermes, Daniel Fletcher, Bode

Bold shirting is one of the hardest trends to nail, there’s no doubt about it, but when styled right it can really level up your outfit. Here’s how Luke would style the trend.

I would style this trend around more subdued classic pieces in terms of tonality of colour and style type. Allowing for the shirt to do the talking and to not overcrowd an outfit with clashing colours and other bold pieces.

Thigh High Boots

Photo credit: Vogue Runway - Bottega Veneta, Richard Malone, Isabel Marant

Photo credit: Vogue Runway – Bottega Veneta, Richard Malone, Isabel Marant

Giving us serious 60’s vibes, the thigh high boot trend has returned and it’s more fierce than ever. Don’t be scared of the length when you take them out the box, the style elongates your legs making you look taller as well as keeping you toasty in the chillier weather. We asked Coggles buying assistant Kirstyn how she is styling the trend this AW20.

A great transitional boot would be the Stuart Weitzman over the knee style, which would look great with a knee-length dress and chunky knit. They can even be dressed up with a shirt dress and oversized blazer for a day to night look!

Chunky Boots

Photo Credit: Vogue Runway - Dior, Paco Rabanne, Dior

Photo Credit: Vogue Runway – Dior, Paco Rabanne, Dior

The chunky boot trend isn’t going anywhere, adding an edge to your look and keeping your feet dry as you run through the autumn leaves, we asked Kirstyn how she would style the trend.

Chunky chelsea boots are at the height of fashion! They’re a practical trend that I would pair with a variety of looks, from feminine mini dresses to loose leather trousers & my favourite shacket, they surprisingly go with everything! I’m loving the Simon Miller Scrambler boot right now.


Words by Emma Bowkett

Emma Bowkett

Emma Bowkett

Writer and expert