Grooming: The Brands to Know for SS18

We’re all familiar with the concept of a spring clean. But while you might be used to getting ruthless with the kitchen cupboard, it most probably isn’t something you’d associate with your bathroom.

Like your foodstuffs, beauty and grooming products—especially those rich in natural ingredients—have a use by date after which their powers dwindle. With spring on the horizon and your skin no doubt left ravaged by the effects of winter, now is the time to refresh your grooming arsenal with the best of this year’s selection.

Alongside your grooming staples, now marks the opportunity to experiment and enhance your kit with the best new innovations and brands making their mark in the grooming industry. Here, we reveal our picks of the brands and products to get to know for SS18.

Perricone MD


This season we’ll be stripping back our grooming kit and looking to quality, versatile products that can tackle multiple skincare conundrums. With that in mind, Perricone MD’s Cold Plasma is a no-brainer.

A longstanding cult favourite, Cold Plasma has been updated this season with a new formulation and renamed Cold Plasma+. This advanced serum concentrate targets several skin problems including fine lines and wrinkles, discolouration, and redness, providing a rich hydration that leaves the skin with a young glow virtually from the first use.

We’re complementing Cold Plasma+ with the new Perricone MD CBx range which combats the effects of frequent exposure to the elements. Powered by Phytocannabinoids naturally obtained from the hemp plant, the CBx range is full of powerful antioxidants that work to help stressed, excess sebum-prone skin to become soothed, healthy and refreshed.


Grooming Brands to Know Aesop

A brand that requires little introduction, Aesop has garnered a reputation as one of the most considered grooming brands as much for its product development as its handsome, utilitarian and instantly recognisable containers. Design is an integral pillar of the Aesop brand, but its meticulous approach to its collection’s designs are only a reflection of the quality of its products.

Aesop employs its own in-house team of chemical scientists who research, develop and test all its new formulations which are only ever produced in response to genuine needs expressed by its clients. In short, every product has a purpose and has been created as a solution to a problem. If like us you’re looking to hydrate dry and cracked skin, we’d recommend an anti-oxidant facial cream—Parsley seed is our choice—alongside a complementing serum for added protection.

Baxter of California


With origins stretching back to the 1960s, Baxter of California isn’t exactly the new kid on the block. But if you haven’t yet had the chance to try the brand’s curated and highly effective range of skincare, haircare and shaving essentials then this spring marks the perfect opportunity.

The combination of the cool winter air and a poor shave often leaves your skin dry and irritated, making investing in a quality shaving kit crucial. Baxter of California excel when it comes to shaving, whether you need a razor upgrade or a simple-to-use kit that leaves the skin hydrated, smooth and itch-free.


L:A BRUKET was founded in Sweden inspired by Nordic coastal life. The brand made it its mission to create a skincare, beauty and grooming collection that embodies the natural lifestyle of the Swedish coast using natural ingredients found in the area. L:A BRUKET’s unique approach uses high-quality, organic and natural ingredients to give transparency and modernity in its skincare range, one of the reasons it has become a staple part of our grooming range here at Coggles.

Where to start with the L:A BRUKET range? The No. 050 Face Scrub gently exfoliates the skin to prevent ingrown hairs and dirt build up, leaving behind a protective layer of sweet almond oil and a subtle scent of petit grain. After just a couple of washes you’ll notice the difference and understand why the brand has built a reputation as one of the industry’s leading grooming brands.


Based out of Budapest, Omorovicza draws inspiration from the natural healing powers of the city’s thermal waters and works with the Nobel prize-winning Hungarian Laboratory of Dermatology to create its skincare range. The brand has made its name thanks to a highly coveted anti-aging range we can vouch for.

Hibernating from the winter chill inevitably means (a lot) more time indoors—probably in front of screens—often leaving an unfortunate, dark reminder under your eyes. Omorovicza’s Reviving Eye Cream has become our go-to remedy, using a vitamin- and antioxidant-rich blend of arnica, cucumber extract and hazelnut peptide to nourish the eyes and eliminate dark circles. Combine with the brand’s Moor Cream cleanser which joins the purifying powers of mineral-rich Hungarian Moor Mud from Lake Héviz with camphor, peppermint and eucalyptus to deliver a deep pore cleanse.

Words by Liam Roberts

Sarah Atkinson

Sarah Atkinson

Writer and expert