The contemporary jewellery brand turned ready-to-wear label AMBUSH, has become known for founder Yoon Anh’s eye for detail, pop culture and progressive streetwear.
Taking a closer look at the brand and creative career of co-founder Yoon Anh, here is everything you need about AMBUSH.
@ambush_official
Who is Yoon Anh?
Yoon Anh today, is well known as the creative director of Ambush and as Dior Homme’s jewellery design director. Born in Korea, Yoon was raised in America, predominantly Seattle, with her father part of the US army.
After securing a scholarship to Boston University, Yoon studied Graphic design where she met her now-husband Verbal. Joining him in Toyko after finishing university, the duo launched Ambush in 2002.
@verbal_ambush
AMBUSH History
Originally launched as a design company AMBUSH was a creative outlet for Yoon, designing album covers for rap artists including Verbal who was an emerging artist. While Verbal’s career took off as part of the Japanese rap group, Teriyaki Boyz, manifested by Nigo, it gave the duo great exposure to the industry.
At the time Verbal dressed in the stereotypical baggie jeans of the New York hip-pop era. Yoon became his stylist, believing that his style should be the same on and off stage, dressing him in brands he liked, such as Raf Simons and Dior. Many say this was the start of the relationship between music with high-end luxury fashion.
