Originally renowned for combining British grit with a utilitarian, streetwear aesthetic Samuel Ross and his creation of A-COLD-WALL* has completely galvanised the fashion industry.
Intellectually, high-brow it has now established its reputation for refined menswear and asserted itself firmly amongst the elite fashion designers in the UK right now. Join us as we take a look at Samuel Ross, his creative direction and the latest collection.
Studying graphic design and illustration at De Montfort University in Leicester, Ross rose up away from the conventional fashion background. As fate would have it Ross joined Virgil Abloh for a three-year working relationship off the back of an Instagram message. Spanning the BEEN TRILL collection to the start of Off-White and working on Mr Kayne West’s collection for A.P.C, Ross perfected his art and remained one of Abloh’s trusted advisors until he passed in late 2020.
Taking inspiration from building designs and architects such as Messrs Hames Turrell, Massimo Vignelli and Francis Kéré, Ross launched A-COLD-WALL* in 2017. The A-COLD-WALL* initial style embraced a utilitarian, streetwear foundation with a functional aspect of product design which saw the brand rise rapidly in popularity.
Since moving the A-COLD-WALL* fashion week schedule to Milan they have showcased they were not just a hot-for-a-minute streetwear brand. Off the back of his BFC/GQ menswear fund prize in 2019, he produced a mature collection where hoodies were replaced with suit jackets and trainers were traded in for brogues. As most accounts in Milan stated that the streetwear bubble had burst A-COLD-WALL* had once again successfully navigated the fashion world ahead of the curve, refining the label into a mature future-proof menswear-centric space.