#1 What is OAMC?
If it’s not already, OAMC should most definitely be on your radar. For their contemporary aesthetic, traditional tailoring and technical innovation, OAMC clothing is a brand for the modern man. Taking inspiration from everyday culture, OAMC’s designs stand out for a multitude of reasons. Taking the workwear style of chinos and dungarees to bombers and sweaters the brand evolves them through the use of technical fabrics to create premium style.
#2 What Does OAMC Stand For?
Luke Meier and Arnaud Faeh launched OAMC way back in 2013 after both working at streetwear and skate giants Supreme and Carhartt WIP. Luke headed up the design team at skate shop Supreme for eight years, while Arnaud landed creative director status at Carhartt WIP for six years. Following their departures, Luke and Arnaud set up OAMC to design menswear that they were passionate about, naming the brand Over All Master Cloth or OAMC for short. Taking experience from heading up two of the biggest names in the business, the pair have successfully established the label, attracting consumers who originate from a skate and street culture but are now able to invest in luxury fashion.