Buyer's Guide

Why OAMC is a Brand You Need to Know

If it’s not already, OAMC should most definitely be on your radar. Their contemporary aesthetic, traditional tailoring and technical innovation have made OAMC a must-have wardrobe staple with a modern edge.

#1 What is OAMC?

OAMC is a clothing brand dedicated to self-expression and high quality. Taking inspiration from everyday cultures, such as music, art and film, OAMC’s designs stand out for their concepts, materials and shapes. With Luke Meier’s vision, they take workwear style chinos, dungarees, bombers and sweaters and evolve them through the use of technical fabrics to create premium style. The idea is that is it streetwear for when you grow up, more evolved, more tailored and more luxurious.

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#2 What Does OAMC Stand For?

Luke Meier and Arnaud Faeh launched OAMC way back in 2013 after both working at streetwear and skate giants Supreme and Carhartt WIP. Luke headed up the design team at skate shop Supreme for eight years, while Arnaud landed creative director status at Carhartt WIP for six years. Following their departures, Luke and Arnaud set up OAMC to design menswear that they wanted to wear, naming the brand Over All Master Cloth or OAMC for short.

This is stuff that I want now. When I started there, I was 20. In a way, it’s autobiographical for me and Arnaud.

Taking experience from heading up two of the biggest names in the business, the pair have successfully established the label, attracting consumers who originate from a skate and street culture but who now want to invest in luxury fashion.

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#3 OAMC Collaborations

When the founders of a label come from backgrounds like Luke and Arnaud, it’s no surprise that the brand has had a plethora of impressive collaborations. In an interview with Hypebeast, Luke told the magazine that “the point of doing collaborations is to create something that you couldn’t do otherwise on your own… collaborations are lame when they are just about colouring, labelling or branding.” With an emphasis on being as authentic as possible, the label has put this into practice, working most recently with old flame Supreme and Adidas Original.

An editorial featuring Blood Orange’s Dev Hynes, shot by legendary fashion photographer Juergen Teller announced the launch of the new OAMC x Adidas Original collaboration. The collection features a range of sneakers that were unveiled on the runway at Paris Fashion Week FW19. When talking about the inspiration behind the collaboration, head designer Luke explained how he was inspired by early 90’s fabrics, shapes and motifs of the Pacific Northwest.

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In a reunion with Luke’s former brand, the Supreme x OAMC collaboration is a charity partnership whereby all profits are being donated to Immigration Families Together, a charity that helps to reunite families who have been separated through immigration. The collaboration sees the brands produce a vintage-inspired military jacket with co-branding on the rear with OAMC’s PEACEMAKER in Supreme type.