A Buyer’s Guide to The Ordinary Skincare and Makeup

Coggles have compiled a Buyer’s Guide for The Ordinary skincare products, answering all your questions from how to apply, to what shade to purchase. Shop the ultimate cult beauty brand now.

#1 What is The Ordinary?

The Ordinary is a science-informed skincare and beauty brand, founded in 2016 by the Deciem family who also owns brands such as Hylamide and Niod. Unlike its sister brand, The Ordinary offers a lower price for equal quality due to its practical and quality based formulas. Typically their skincare and makeup products are made up of two ingredients or less. Both an understanding of plants and biochemistry create the base and nature of their products.

#2 Is The Ordinary cruelty free?

Yes. The Ordinary does not test on animals.

#3 Is The Ordinary vegan?

Yes. The Ordinary does not use any animal oils or extracts in their products.

#4 What is The Ordinary free from?

  • Parabens
  • Sulates
  • Mineral oils
  • Methylchloroisothiazolinone
  • Methylisothiazolinone
  • Animal oils
  • Benzalkonium chloride
  • Tar
  • Formaldehyde
  • Mercury
  • Oxybenzone

#5 Which of The Ordinary skincare products should I use?

We’ve compiled this helpful table to help you find the best The Ordinary skincare product for your skin concerns…

See the full skincare range

#6 The Ordinary Foundation

The foundation offers full coverage and is available in 21 shades. The foundation has greater pigment levels than the serum foundation. It is a non-oily finish with a smooth texture and have a SPF 15 claim.

#7 Which ‘The Ordinary’ shade of foundation or serum should I get?

#8 How to use The Ordinary products

  • Shake well before use
  • Use the pipette droppers to release the product onto your hand or brush, dependent upon your preference for applying.
  • For oils, it is recommended to use the full hand to blend into the skin in circular motions

#9 How to apply The Ordinary skincare:

  • Water based textures need to be applied first and then any oil based texture afterwards
  • Use no more than 3 serums at the same time. If you’re wanting to use more than this split them out to three in the morning and three in the evening
  • Avoid using Niacinamide products with Vitamin C products. Their effects tend to cancel each other out. We suggest using one in the morning and one in the evening
  • Work from the inner face outward to blend out well

#10 What is The Ordinary Caffeine Solution?

The caffeine solution from The Ordinary counteracts dark circles and puffiness. Using green tea leaves, the solution is a lightweight serum that absorbs into the delicate skin around your eyes to alleviate symptoms of tiredness, stress and fatigue.

#11 What is The Ordinary Hyaluronic Acid solution?

Although it sounds extremely scientific the Hyaluronic Acid 2% + B5 Hydration Support Formula is an oil-free treatment aimed at penetrating the skins deepest levels to encourage long-lasting hydration. The B5 support helps plump the skin to give it a revitalised look and feel.

#12 What are The Ordinary Retinoid Products?

The Ordinary Granactive Retinoid Serum 5% Squalane is a water free solution proven to revitalise skin and soften the appearance of uneven pigmentation of the skin and the appearance of fine lines. Ultimately, the Granactive Retinoid Serum 5% Squalane combats signs of ageing whilst protecting the skin from UV damage and counteracting harmful bacteria.

#13 What is The Ordinary Niacinamide solution?

The Ordinary Niacinamide 10% + Zinc 1% High Strength Vitamin and Mineral Blemish Formula minimise discolouration of the skin and the appearance of blemishes. The zinc salts help rebalance the formula which in turn, regulates sebum production for a visibly clearer complexion.

#14 What is The Ordinary’s best selling skincare regime?

The hydration regime is their best seller and most popular. It consists of,

  • Squalane Cleanser – A gentle cleansing formula that targets dirt and the removal of make-up whilst leaving your skin feeling well-nourished and soft.
  • Hyaluronic Acid 2% + B5 – A multi-depth hydration serum that contains 3 hyaluronic acid complexes at multiple molecular weights and vitamin B5.
  • Natural Moisturising Factors + HA – Seal it off with a cream formula that provides you with non-greasy hydration. It acts as a direct topical supplement of impaired NMF components; NMF is an element that keeps your outer layer of the skin protected and well hydrated.


A Beginners Guide to Face Oils and Serums


A Beginners Guide to Face Oils and Serums

If brightening, smoothing lines and adding essential moisture into your skin is on your priority list, then the addition of face oils and serums into your skincare routine is a must. Take a look at our guide of all that is face oils and the best serums for your skin type.

2020-04-17 16:59:48By Emma Bowkett

Holly Thompson

Holly Thompson

Writer and expert