A Buyer’s Guide to The Ordinary Skincare and Makeup

Coggles have compiled a Buyer’s Guide for The Ordinary, answering all your questions from how to apply, to what shade to purchase. Shop the ultimate cult beauty trend now >>

What is The Ordinary?

The Ordinary is a science informed skincare and beauty brand, founded in 2016 by the Deciem family who also own brands you might have heard of such as Hylamide and Niod. Unlike its sister brand, The Ordinary offers a lower price for equal quality due to their practical and quality based formulas. Typically their skincare and makeup products are made up of two ingredients or less. Both an understanding of plants and biochemistry create the base and nature of their products.


Is The Ordinary cruelty free?

Yes. The Ordinary does not test on animals.


Is The Ordinary vegan?

Yes. The Ordinary does not use any animal oils or extracts in their products.


What is The Ordinary free from?

  • Parabens
  • Sulates
  • Mineral oils
  • Methylchloroisothiazolinone
  • Methylisothiazolinone
  • Animal oils
  • Benzalkonium chloride
  • Tar
  • Formaldehyde
  • Mercury
  • Oxybenzone


Which of The Ordinary skincare products should I use?

The Hut have compiled a table below to help you find the best The Ordinary skincare product for your skin concerns…

See the full skincare range >>


The Ordinary Foundation

The foundation offers full coverage and is available in 21 shades. The foundation has greater pigment levels than the serum foundation. It is a non-oily finish with a smooth texture and have a SPF 15 claim.


Which ‘The Ordinary’ shade of foundation or serum should I get?

How to use The Ordinary products

  • Shake well before use
  • Use the pipette droppers to release product onto your hand or brush, dependent upon your preference for applying.
  • For oils, it is recommended to use the full hand to blend into the skin in circular motions


How to apply The Ordinary skincare:

  • Water based textures need to be applied first and then any oil based texture afterwards
  • Use no more than 3 serums at the same time. If you’re wanting to use more than this split them out to three in the morning and three in the evening
  • Avoid using Niacinamide products with the Vitamin C products. Their effects tend to cancel each other out. We suggest using one in the morning and one in the evening
  • Work from the inner face outward to blend out well


What is The Ordinary Caffeine Solution?

The caffeine solution from The Ordinary counteracts dark circles and puffiness. Using green tea leaves, the solution is a lightweight serum that absorbs into the delicate skin around your eyes to alleviate symptoms of tiredness, stress and fatigue.

What is The Ordinary Hyaluronic Acid solution?

Although it sounds extremely scientific the Hyaluronic Acid 2% + B5 Hydration Support Formula is an oil-free treatment aimed at penetrating the skins deepest levels to encourage long lasting hydration. The B5 support helps plump the skin to give it a revitalised look and feel.

What are The Ordinary Retinoid Products?

The Ordinary Granactive Retinoid Serum 5% Squalane is a water free solution proven to revitalise skin and soften the appearance of uneven pigmentation of the skin and the appearance of fine lines. Ultimately, the Granactive Retinoid Serum 5% Squalane combats signs of aging whilst protecting the skin from UV damage and counteracting harmful bacteria.

What is The Ordinary Niacinamide solution?

The Ordinary Niacinamide 10% + Zinc 1% High Strength Vitamin and Mineral Blemish Formula minimises discolouration of the skin and appearance of blemishes. The zinc salts help rebalance the formula which in turn, regulates sebum production for a visibly clearer complexion.


Shop the full The Ordinary range offered at Coggles >>

Olivia Seed

Olivia Seed


A minimalist fashion fan with high interests in the odd print or check. Constantly trying to make my home look like a catalogue; you can find me shopping for cute bedding, candles and other Instagrammable interior accessories.