Founded in Japan in 1949 by Kihachiro Onitsuka, Asics is synonymous with high quality running shoes and trainers. The brand takes its name from the Latin phrase ‘anima sana in corpore sano’, translating to ‘a healthy mind in a healthy body’, and its shoes are renowned for their unrivalled comfort.
The first sports shoe company in Japan (originally known as Onitsuka Co. Ltd and then Onitsuka Tiger), Onitsuka developed soles that mimicked octopus suckers, allowing them to grip the court. Designed for sports players and comfort lovers around the globe, Asics shoes are all branded with its trademark logo. Check out our buyer's guide for all you need to know when buying a pair of Asics.
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