Taschen - Emilio Pucci - The prince of prints - Pucci's vision and legacy

Limited edition of 10. 000 copies; each unique copy is bound with one of a selection of recent print fabrics from the Pucci collection.

Emilio Pucci (1914-1992) had a passion for women, a visionary sense of style, and an eye for color and design. With these talents he created a fashion house unlike any other. By the early '50s his boutique on the Isle of Capri was catering to wealthy sophisticates, heiresses and movie stars buying his "Capri pants", silk scarves and lightweight separates. By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses, and by the mid-60s the label was synonymous with the gilded lifestyle of an international jet set. Today, the house remains as vibrant as ever - Victoria Beckham, Elizabeth Hurley, and Kylie Minogue are adherents, and recently celebrated its 60th anniversary.

The Pucci story is a modern epic with its roots in renaissance Italy: the brand's founder, the Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage extends back to the 14th century. It is a story of evolution: how a family company grew from one tiny store to an international brand with 50 boutiques worldwide (and a presence in 300 more). And finally, it is a tale of innovation: Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear and accessories. It introduced free-moving, lightweight fabrics, pop art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies.

"Fashion books are my obsession. This tome from TASCHEN is perfect for anyone who loves style." Rachel Zoe to InStyle Magazine, New York

"Emilio Pucci is not only a limited edition book, but also a comprehensive study of one of the world's greatest, yet under-appreciated, international designers of the 20th century... Rarely can one recommend ownership of such an exquisite volume, but in this instance there is beauty here for anyone who might have the slightest interest in fashion as well as for the most devoted fashionista or fashion historian." NYJournalofBooks. com

Emilio Pucci Limited Edition at Coggles. com

Hardcover, 36 x 36 cm (14.2 x 14.2 in. ), 416 pages

ISBN: 978-3-8365-0736-3

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Taschen Emilio Pucci


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