COGGLES SPRING / SUMMER 13
Vivienne Westwood and her iconic Anglomania collection have teamed up with Melissa, the creators of the original 'Jelly,' to put a unique spin on some of her signature footwear designs - all of which have now been reborn in Melissa's signature bubblegum scented plastic.
As Westwood lends her Anglomania designs to Melissa, Melissa returns the favour, with Westwood doing her own take on the cult Melissa 'Ultragirl' pump. Vivienne Westwood's trademark practicality is a faultless match for Melissa's injected thermoplastic. The designer's quintessentially English and unabashed historicism loans itself neatly to her creations for Melissa. Her designs are unquestionably British, undeniably feminine and fearlessly non-conformist. Melissa, renowned for its innovation and boldness, seems the ideal fit for this enviable brand extension. Westwood is an iconic institution and now the esteemed matriarch can count the Melissa brand as a part of her monarchy.
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