PPQ

PPQ

PPQ was born in 1992 in the East End – London’s epicentre of cool.

During the label’s short history it has been behind some of the decades most important trends, spearheading the drainpipe jean revolution and dressing too many stars to mention. Today, PPQ is luxury designer brand and fashion label of choice for celebrities and socialites of the London party scene.

Collections comprise high glamour party pieces as well as ‘everyday’ pieces that are from everyday; vibrant colours, vivid prints and extravagant fabrics are PPQ hallmarks.

Despite their increasingly upmarket status, PPQ have stayed true to their East End routes and music continues to be of central importance to the brand, which even runs a record label - 1-2-3-4 Records, hosting a festival in Shoreditch each year.