Paul & Joe Sister
PAUL & JOE SISTER
Sophie Albou, the creator of Paul & Joe, which she named after her two sons, is now celebrating the brands tenth year. The Paul & Joe Sister collection is the brand’s cute and cheeky little sis, the latest addition to the Paul & Joe family.
Taking note from the mainline, the Paul & Joe Sister collection continues the signature sophisticated French styling, the clean lines and luxurious fabrics of her filial counterparts. However, whilst the bright colours of the mainline are echoed in the new diffusion line, the vibe is more preppy, more retro, whilst retaining the sticky sweet prettiness of a very feminine brand. It certainly is, very much a boutique label.
