Levi's Curve ID

Levi's Curve ID

Back in the 1920's Levi's invented denim jeans...and almost a century later they reinvented them.

Based on the premise that it's shape not size that is important, Levi's studied more than 60,000 body scans of women of all shapes before arriving at the three Levi's Curve ID curve types - Slight, Demi and Bold. These three curve types are designed to fit more than 80% of women, and much more effectively than the typical waist size measurements that are designed with a ‘standard’ shaped body in mind.

With a perfect fit the first time you try them on, Levi's Curve ID are essentially custom made for your body shape, flattering and accentuating in all the right places for the best possible fit. If all this sounds too good to be true, Levi's invited 150 top fashion bloggers to see for themselves, receiving unanimous praise for their revolutionary new jeans.