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Juicy Couture

Juicy Couture
3516 Grey Angel Vest
JUICY COUTURE
3516 Grey Angel Vest
£85.00     £42.50
3402 Very Raspberry T-Shirt
JUICY COUTURE
3402 Very Raspberry T-Shirt
£70.00     £35.00
3405 Stocking Pink T-Shirt
JUICY COUTURE
3405 Stocking Pink T-Shirt
£75.00     £37.50
3408 Lemon Fizz T-Shirt
JUICY COUTURE
3408 Lemon Fizz T-Shirt
£60.00     £30.00
3518 Grey Angel Top
JUICY COUTURE
3518 Grey Angel Top
£90.00     £45.00
3587 Multi Tunic Top
JUICY COUTURE
3587 Multi Tunic Top
£150.00     £75.00
0001 Hearth Sweat
JUICY COUTURE
0001 Hearth Sweat
£95.00     £47.50
3403 Camouflage Green Sweat
JUICY COUTURE
3403 Camouflage Green Sweat
£155.00     £77.50
3692 Traveller Knit
JUICY COUTURE
3692 Traveller Knit
£130.00     £65.00
3505 Freckle Ruffle Jacket
JUICY COUTURE
3505 Freckle Ruffle Jacket
£205.00     £102.50
3505 Hearth Ruffle Jacket
JUICY COUTURE
3505 Hearth Ruffle Jacket
£205.00     £102.50
3590 Multi Maxi Dress
JUICY COUTURE
3590 Multi Maxi Dress
£260.00     £130.00
3847 Camouflage Shorts
JUICY COUTURE
3847 Camouflage Shorts
£95.00     £47.50
3069 Slim Leg Black Trousers
JUICY COUTURE
3069 Slim Leg Black Trousers
£110.00     £55.00
3388 Mineral Black Leggings
JUICY COUTURE
3388 Mineral Black Leggings
£90.00     £45.00
3806 Washed Pebble Trousers
JUICY COUTURE
3806 Washed Pebble Trousers
£115.00     £57.50
3482 Camouflage Trousers
JUICY COUTURE
3482 Camouflage Trousers
£125.00     £62.50
3482 Cobblestone Trousers
JUICY COUTURE
3482 Cobblestone Trousers
£125.00     £62.50
Juicy Couture

JUICY COUTURE

Juicy couture was founded in 1998 by Pamela Skaist-Levy and Gela Nash-Taylor, wife of John Taylor – the base guitarist for rock band Duran Duran. Juicy Couture has been phenomenally successful in its short history, its influence extending beyond fashion and into 21st Century pop culture - the Juicy Couture velour tracksuit residing in London’s Victoria And Albert Museum a testament to the brands wider cultural significance.

Initially, Juicy Couture started as a maternity jeans label called ‘Travis Jeans’, born out of necessity in reaction to the dismal denim offerings available to expectant mums at the time. When actress Melanie Griffith was spotted in a pair of Travis Jeans the brands sales catapulted – an early indication of the power of celebrity endorsement that would later become a key ingredient in Juicy Couture’s success.

Having revolutionised maternity jeans, the Juicy Couture girls set about transforming the t-shirt, their now signature use of colours, styles and slogans making the t’s so tempting “you just want to eat them”, hence the Juicy Couture name was born.

Today Juicy Couture is still synonymous with luxurious sportswear, but the brand has also diversified its offering and moved towards more directional, high-end fashion. Juicy’s many influences – from English aristocracy and punk rock to Californian surfer and French hauteur - are retained, but applied in more sophisticated manner to wardrobe staples. The result is a look that is more ‘chic’ than laid back, yet still effortlessly cool, confident and a little provocative.

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