Joseph
Joseph
Defined by its clean-cut, super stylish aesthetic, Joseph was founded in 1972 by Casablanca born Joseph Ettedugi and remains one of fashion’s most important labels right up to the present day.
Arriving in London for the onset of the Swinging Sixties, Joseph fell in love with the city and is widely regarded as a key figure in the establishment of ‘Chic London’, first opening a hair salon on the Kings Road stocking Kenzo in the basement before launching his eponymous label, which would later sit alongside fashion’s most luxurious labels all over the world.
Today Joseph is the go to label for premium basics designed for understated stylish perfection, be it softly tailored trousers and jackets, immaculate shirting, super-fine knitwear or elegant dresses and skirts.
