DIESEL

Diesel was founded in Italy, 1978 by Renzo Rosso. From day one he gave his open minded design team broad stylistic freedom and the mission to create an apparel line that would resonate with independent people who follow their own unique path in life – a brand for style makers who express their individuality through the way they dress.

The result is dynamic, sexy styling and highly distinctive and provocative marketing, which has made Diesel synonymous with youth culture worldwide. Best known for denim, it is Diesel’s innovation in style, fabric and manufacturing that sets it apart from the competition; in fact, these attributes permeate the brand and all its collections, as does Diesel’s rock n’ roll soul which can be seen in its signature deconstructed style.