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RELIGION

If you are not immediately familiar with the Religion brand you may be forgiven, due to the fact for the first few years following it’s birth in 1989, it remained a largely underground label, loved primarily by the populous of the rave scene and drug culture of East London. Since then it has matured into a distinguished brand with a strong hold in the international marketplace and a celebrity following, which in turn has raised the brand’s profile. Kate Moss, Gwen Stefani, Victoria Beckham and Kylie Minogue have all been captured by the paparazzi camera wearing Religion. 2007 proved to be an exciting step forward for the brand; in collaboration with Bolongaro Trevor, the first two stand alone stores were opened in Leeds and Shoreditch, stabilizing and aligning the brand with its competitors.