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NUDIE - A FIRM BELIEF THAT A GOOD PAIR OF JEANS WILL OUTLAST THE WHIMS OF FASHION.
Gothenburg based denim brand Nudie was founded in 2001 with a simple philosophy in mind – to “stay true to jeans and be all about jeans”. Almost a decade on and Nudie have built a strong brand and loyal following through an unerring commitment to quality and a recognition that jeans hold an emotional significance for the wearer that extends beyond their functional use. Strong ethical principles are also fundamental to Nudie; no sweatshop labour with all production in Italy and ongoing support of Amnesty International make Nudie jeans pleasurable to wear in more ways than one.
Gothenburg based denim brand Nudie was founded in 2001 with a simple philosophy in mind – to “stay true to jeans and be all about jeans”. Almost a decade on and Nudie have built a strong brand and loyal following through an unerring commitment to quality and a recognition that jeans hold an emotional significance for the wearer that extends beyond their functional use. Strong ethical principles are also fundamental to Nudie; no sweatshop labour with all production in Italy and ongoing support of Amnesty International make Nudie jeans pleasurable to wear in more ways than one.