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Natural Selection
NATURAL SELECTION - 'BY WAY OF NATURAL SELECTION'

Premium denim is taken to its next evolutionary step with the launch of Natural Selection. The new denim line delivers a fresh interpretation of denim, using the finest fabrics, authentic detailing and washes, coupled with innovative styling.

Natural Selection was inspired by Darwin’s theory of evolution and as such this is a key part of the brand’s identity - from the raw unlaundered denim to the authentically treated pair, which might be over 100 years old. The notion that only the strongest will survive fits the brand’s keen desire to keep on evolving and achieve cult status in the market.

Design details include 14.5oz, red selvedge, narrow-width denim from Kurabo mills, Okayama Japan. Washes range from raw, through to bruised, broken and finally to buried, all are finished by hand.