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Gio Goi
GIO GOI - IT IS WHAT IT IS

Christopher and Anthony Donnelly first made their name in the world of dance culture, hosting some of the first warehouse parties in Manchester and London, their knowledge of street-level culture helping to influence the rise of the dance phenomena.
At the same time the Donnelly brothers put their energies into the unofficial side of the music and merchandising industry building a lucrative business from the sale of printed t-shirts and other memorabilia.

A reputation for quality was quickly formed. Soon this reputation attracted interest from several record companies which approached them for assistance with their merchandising. Despite their lack of formal training in this field it soon became apparent that the brothers had a natural talent that was waiting to explode.

The brothers decided to take the fashion industry by storm. They would make a new range of garments for their friends in the music and media industries. A new brand with style and credibility for those in the know, Gio Goi was born.
The first collection was an instant success with huge media exposure, from magazines to TV, ensured everyone from Oasis and Blur to the Rolling Stones wanted to be in on the action.

“Those without vision will perish”.