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Dsquared
DSQUARED - DAN AND DEAN'S UNHOLY OPTIMISM

In fashion, there is always an interest in looking forward. "What's next?" Subliminal or verbal, this question is forever present in those who pursue fashion and those who create it. Consequently, the industry and its fans are often fickle. It is difficult not only to captivate an audience, but to hold on to it as well. Some designers change their identities, relying on trends, sensation, and the promise of pop-iconography. Some instead evolve from within. A true personal, creative effort is expressed, and a public finds its creative stars. Identical twins Dean and Dan Caten have mapped their future on this premise. Having a former background in women's wear, the twin brothers moved to Milan to create a men's collection, something completely different, personal and unique to themselves. Since 1994, their collection DSQUARED2 has been building a steady following around the world. Always sexy and often theatrical, their garments are fantastic yet easy to incorporate into a healthy wardrobe. Their popularity has been bolstered by the consistent nature of their creative vision as wells as support from the most exclusive specialty stores in the world, not over-active press or media attention.



The work speaks for itself, and it does so in volumes.