Edwin – an anagram of D, E, N, I, M (reversing the M creating a W) was founded in Tokyo by Mr Tsunemi, 1947 in response to the expensive and poor quality denim domestically available in Japan at the time. Driven to create his own denims, Mr Tsunemi placed emphasis on sophistication in fits, washes and quality and from this point on, quality, craftsmanship, innovation and integrity have been fundamental to the identity and aesthetic of the Edwin brand.
By 1963 Edwin had produced the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today. 7 years later they were the first company in the world to develop ‘old wash’ designed to replicate denim worn from its rigid, unwashed state and a decade later Edwin revolutionised the industry again by inventing ‘stone washing’.
Utilising exclusive fabrics, unique technology, hand wash processes, and continual progression in design and fit, Edwin is one of the most highly regarded denim brands in the world, with a cult following reaching across the globe.