Graphic giants of the fashion world, 2K, are changing their course slightly this summer. A new range of organic t-shirts are to be released in 2008 as well as trucker caps made in Los Angeles.
John Amis from 2K by Gingham said: “We are admittedly a little behind on the organic scene, but have answered the call and are printing select art on organic t-shirts. We continue to produce a custom t-shirt body made entirely in the U.S. We are constantly trying to improve upon the fit and feel, it’s never ending.”
The brand is also planning to work with fewer artists this year to hone in on a leaner menu of graphic designs. Amis said: “As we see from our wholesale site, the range of artists and designs is extensive and ‘artistically overwhelming’ as some would politely comment. Therefore, it may be an opportune year to make subtle adjustments to our line up with a little artful belt tightening.
We look forward to a colourful summer.