Earnest Sewn is a denim brand that sets itself apart by updating the American heritage lifestyle and offering an uncompromising collection of denim and denim related products that reflect an unprecedented commitment to quality and workmanship. Designed and launched by Scott Morrison, the Earnest Sewn design principle is literally translated as ‘product sewn in earnest’. In staying true to this ageing value system, they incorporate ingenuity, integrity, detail and authenticity in every item they make. The production of each garment is typically overseen by three people, and they monitor the garment’s progress from start to finish, at every stage: design, sourcing, cutting, manufacturing, dry processing, wet processing, trim, inspection, packaging and ultimately, shipping.
Earnest Sewn avoid as much of the standard ‘assembly line’ manufacturing process as possible, reserving some operations to specialists, but wherever possible, allowing one sewer to complete the majority of the garment. Additionally, the wash process incorporates hand-drawn techniques ensuring that no two pairs are alike. The three people overseeing each pair’s production, along with the President and designer Scott Morrison, hand stamp the jean after each step of the process is complete. By signing their names they are committing their reputation to the product and validating its authenticity and quality, and thereby ensuring that every pair is indeed sewn in earnest.
Earnest Sewn, by definition, is a denim brand that pays homage to its Americana past and mixes, for perhaps the first time, traditional denim workwear with the ancient Japanese style aesthetic, Wabi-Sabi. Designed by Scott Morrison, formerly the designer/co-founder of Paper Denim & Cloth.
Paper, Denim & Cloth R.I.P.
- Mark Bage