PRPS

Attention to detail and commitment to quality at each stage of the design and manufacturing process are the defining characteristics of PRPS, shorthand for ‘purpose’; few denim brands can legitimately claim to do justice to an item as functionally and symbolically significant as a pair of jeans.

Born into a hunting and logging family, PRPS founder Donwan Harrell has an innate understanding of functional clothing; quality and durability are of paramount importance and each and every detail on every item is constructed for a reason. These principles are fundamental to PRPS and the labels ambition to produce the finest jeans for the most discerning denim enthusiasts around the world.

This quest begins in Africa, where the perfect conditions for growing cotton can be found in Benin, Senegal, Zimbabwe and Ghana. PRPS cotton is personally selected and inspected by local farmers before being shipped to Japan, home to the world’s finest artisan denim manufacturers. Here, the cotton is woven into one-of-a-kind masterpieces on vintage Levis shuttle looms, the PRPS custom made purple selvedge a quality hallmark on all PRPS jeans. Every detail is painstakingly produced by hand in order to replicate the aging and distressing process valued so highly by denim aficionados, while seasonal trends are ignored in recognition of the timeless quality of jeans and their ability to transcend fashion fads. Inspiration is instead taken from military, workwear and hunting apparel with additional references incorporated into the PRPS repertoire with each new collection.