Shorthand for 'purpose', PRPS is famed for its unmistakeable attention to detail at each stage of the design and manufacturing process. Few denim brands can legitimately claim to do justice to an item as functionally and symbolically significant as a pair of jeans.
Born into a hunting and logging family, PRPS founder Donwan Harrell has an innate understanding of functional clothing; quality and durability are of paramount importance and each and every detail on every garment serves a functional purpose. These principles are fundamental to PRPS and the label's ambition to produce the finest jeans for the most discerning denim enthusiasts around the world.
Every detail on a PRPS piece is painstakingly produced by hand in order to replicate the aging and distressing process valued so highly by denim aficionados, while seasonal trends are ignored in recognition of the timeless quality of jeans and their ability to transcend fashion fads. Inspiration is instead taken from military, workwear and hunting apparel with additional references incorporated into the PRPS repertoire with each new collection.
Shop PRPS at Coggles with free UK and EU delivery available.
