Nooka

NOOKA

Nooka is the brainchild of artist and designer, Matthew Waldman. In 1997, Matthew had a flash-back to a first grade maths class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and took them back to New York. The linear and graphic representation of time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept.

Once you're used to the new visual paradigm, you may never go back to standard analog and digital time displays for your wrist. Nooka means \"sleek\" in Hawaiian, is the ancient Amararunk'thuh word meaning \"future is now\" and also a contraction of \"New Yorker\" as pronounced with a native New York accent.