Founded in 1853 in San Francisco by Levi Strauss, Levi’s is known for its iconic, high quality denim and laid-back American aesthetic. Together with Jacob Davies, Strauss created the first pair of blue jeans, adding rivets to hard-wearing denim trousers for San Francisco's gold miners. The jeans grew to become work wear garments across America, slowly moving into a style item in their own right and changing the face of fashion and modern-day culture forever.
Famous for its 501s, Levi’s collections now span across relaxed and contemporary t-shirts, shirts, jackets and jumpers, as well as a wide variety of jean styles, featuring that iconic and timeless Levi's branding.
Shop cool Americana with Levi’s at Coggles with free UK and international delivery available, and discover the history of the Levi's 501 jean on Coggles LIFE here.