COGGLES SPRING / SUMMER 13
The Lacoste story starts in 1923 after a bet that René Lacoste had with the Captain of the French Davis Cup Team, Allan H. Muhr, who promised him an alligator suitcase if he won an important game for the team.
Picked up by the American press the crocodile nickname stuck and ten years later when René Lacoste revolutionized men’s fashion by replacing the classic woven fabric, long-sleeved and starched shirts on the courts, by what has now become the classic LACOSTE polo shirt – the crocodile became the brand's logo.
Almost one century later and Lacoste still represents the same values that the company was formed upon - authenticity, performance, and elegance – with Lacoste recognized the world over as one of sport and fashion’s most important brands.
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