Dsquared

Dsquared

In fashion, there is always an interest in looking forward. \"What's next?\" Subliminal or verbal, this question is forever present in those who pursue fashion and those who create it. Consequently, the industry and its fans are often fickle. It is difficult not only to captivate an audience, but to hold on to it as well. Some designers change their identities, relying on trends, sensation, and the promise of pop-iconography. Some instead evolve from within. A true personal, creative effort is expressed, and a public finds its creative stars.

Identical twins Dean and Dan Caten, founders and designers of DSQUARED2 have mapped their future on this premise. With a background in womenswear, the twin brothers moved to Milan to create a men's collection - something completely different, personal and unique to themselves. Since 1994, DSQUARED2 have been building a steady following of fans around the world. Its runway extravaganzas are a combination of fashion, music and theatre, which captivate the attention of buyers and journalists alike, while DSQUARED2 garments are characterised by their mix of irreverent Canadian wit, refined Italian tailoring and attention to detail – fantastic pieces that are nevertheless easy to incorporate into a healthy wardrobe.

DSQUARED2’s popularity has been further bolstered by the consistent nature of its creative vision as well as support from the most exclusive specialty stores in the world, leaving sexy, provocative advertising to capture the essence of the DSQUARED brand, rather than being relied upon to create it.