DIESEL BLACK GOLD

Few fashion labels can match the phenomenal success achieved by Diesel since its launch in 1978. Dynamic, sexy styling coupled with highly distinctive and provocative marketing have made Diesel synonymous with youth culture worldwide, yielding a loyal following of fans who have grown up together with the brand.

It is from these strong foundations that Diesel launched Diesel Black Gold in 2007. The casual-luxury line retains Diesel’s signature deconstructed look while appealing to more discerning and sartorially inclined Diesel customers who have developed an eye for details such as fabric, cut and texture. Diesel Black Gold’s more directional ‘dressed up’ approach is befitting of their new wardrobe requirements, while still unmistakably ‘Diesel’ in style, passion and appeal – and clever marketing – ‘Black Gold’ referencing the increasingly valuable nature of the brand and the commodity it takes its name from. True to Diesel roots, premium denim features prominently in Black Gold collections, with the brands rock n’ roll soul projected onto directional ‘worked over workwear’ pieces that emphasise quality fabrics, elaborate details and special treatments.