CHEAP MONDAY

The Cheap Monday philosophy is very simple; an unwashed, so-tight-I-can-see-your-pulse fitted stretch denim jean at an excellent price point.

The Cheap Monday story begins in November 2000 when friends Orjan Andersson and Adam Friberg opened a second hand clothing store 'Weekend' in the Stockholm suburbs, which only opened on Saturdays and Sundays. As the store became more successful, a move to the city seemed inevitable, as did the opening of a second store, which was to open every day of the week and was thus named 'Weekday'. With the development of the store concept, Orjan and Adam felt the need to bolster their collections with a cheap yet very fashionable denim line. While impressed and enthused by supreme high-end denim brands, the Swedish duo felt that style and quality need not be compromised by lower price points.

And so in March 2004 the Cheap Monday concept was born, named after the poorest day of the week after you've blown all your cash on weekend debauchery.

The Cheap Monday jean has since grown into a successful international brand and can be located in countries all over the world and in over 1000 stores, sitting alongside high-end options in both attitude and quality; indeed Cheap Monday have become a cult item, its characteristic skull logo making every pair of Cheap Monday's recognisable from a mile off.