Blue Blood - indigo courses through it's veins

Amsterdam-based label Blue Blood is setting it's sights on becoming the next iconic denim brand akin to G-Star and Diesel.

Most denim houses profess their love of their product, but none quite as much as the boys at Blue Blood. Indeed founders Steve te Pas claim to have indigo coursing through his veins, and it is this passion that lead him to create a new luxury denim and fashion house in 2002. Steve te Pas was the guy responsible for bringing Evisu jeans from Japan to Europe, so feel confident that he knows his denim.

The collection has been designed to acknowledge the heritage of fashion and the lineage of the great names in the world of denim. Blue Blood the Dutch, Netherlands based brand is for serious denim aficionados.