Billionaire Boys Club

Billionaire Boys Club

Billionaire Boys Club first surfaced in The Neptunes and N*E*R*D videos and after much hype was officially launched in 2005 as a joint venture between two of the most iconic faces of modern culture and fashion - Pharrell Williams, who has been one of previous decade’s most successful producers, musicians, artists and designers, topping both the music chart, best dressed and Forbes lists – and working with him, Japan’s Nigo whose label A Bathing Ape has reinvented modern streetwear through its desirability and limited availability for nearly 20 years.

Like the criminal social club it derives its name from, Billionaire Boys Club reflects the lavish jetset lifestyles of its designers with both a colourful and playful approach. All materials are of the highest quality, from the selvedge denim to the technical fabrics of the outerwear, while production is limited to further dial up the exclusivity.