Six futuristic orbs introduce the Coggles store. Venture into 52 London Road and the translucent kaleidoscope of Tom Dixon’s diamond shaped Cut light greets you. Chrome and smoke hues draw the eye, a lesson in reflectivity, luminosity and transparency. The former bank, now home to Coggles, merges original features with contemporary design. A luxurious space filled with fashion, home and beauty.
Nestled in the heart of popular Cheshire town, Alderley Edge, the flagship store houses the brand’s most coveted labels, from Christopher Kane, Margiela and Helmut Lang to Tom Dixon, and Hay Design. Taking inspiration from the breadth of names it stocks, the Coggles store is truly a sight to behold.
A celebration to the authenticity of the structure, all textures and surfaces have been carefully restored. Note the opulence of the grey and green marble flooring – a treasure that was only found during renovations. It was this find that influenced the vision of the Coggles team to continue to create a space that held timeless styling that would withstand the ages.
Along the far wall sit two vaults, remnants of the building’s former life, now repurposed to house a display of shoes and sneakers and an exclusive accessories area. But the jewel of the Coggles crown, has to be the carefully cached homeware room, an ode to the opulent. Immediately the eye is drawn to the masterpieces of Tom Dixon, most prominently The Melt Light; a series of three abstract baubles that diffract a warm, cosy hue. Velvets, brass, copper and cowhide all fuse seamlessly to create a space of tranquillity only heightened by the aromas of the store’s curated scent collection.
With a mixture of sleek and industrial design details, the Coggles store brings together old and new in a contemporary light. From the nostalgic parquet flooring to the raw, flawed concrete every aspect has been carefully thought out, blending past and present. “The store is absolutely an extension of our online site, Coggles.com, says Marisa Shutt, General Manager. People can now come in and experience our brand across all touchpoints from our carefully selected fashion brands, both established and emerging, to homeware and beauty, all under one roof”
You can find the Coggles Store at 57 London Road, Alderley Edge, Cheshire, SK9 7EF
Words by Georgia Leitch / Images by Louie Bailey