Fashion

London Fashion Week Men’s: Belstaff SS18

belstaff ss18 camel jackets

As ever, Belstaff looked back into the archives for its latest collection – and with such a rich, exciting and unique history, who can blame them? This time the Paris to Dakar rally was the main source of inspiration, with the collection referencing an array of cultures, climates and terrains, all with a late ’70s, early ’80s flavour.

The Belstaff SS18 collection (this season showing both men’s and womenswear) was influenced by the North African landscape – think sun-bleached pastels, bold coppers and burnt orange in leather sleeveless jackets, long PVC macs, sweatshirts and relaxed trousers with hems that grazed the ubiquitous Belstaff biker boot.

belstaff ss18 cobalt blue

Retro-inspired sportswear played a big part in this collection, with stand-out pieces including stirrup leggings complete with motocross racing stripes down the side, silk bomber jackets and jersey zip-ups worn underneath trench coats and military-inspired jackets Рwith colours favouring the bold with cobalt blue, primary red and sold yellow.

After a couple of seasons of logo-mania, Belstaff showed us it’s here to stay for SS18. Looking again at the early Paris to Dakar rallies when big advertising and sports sponsorship was at its peak, Belstaff created a range of t-shirts, knits and sweats covered in that iconic Phoenix logo.

belstaff ss18 prince of wales check

Shop the Belstaff men’s collection on Coggles here >>

Shop the¬†Belstaff women’s collection on Coggles here >>

Words by Angharad Jones. Images courtesy of Belstaff



Angharad Jones

Angharad Jones

Writer and expert