The last day of London Fashion Week started off with Ashley Williams. Ashley, whose graduate collection in 2012 was modelled by her friends Pixie Geldof and Alice Dellal, made her NEWGEN debut for SS15, presenting her first show at LFW to critical acclaim.
Known for her kitsch designs, this season was no different. Georgia May Jagger opened the show wearing a black strapless dress covered in sewn-on badges. A cartoon character looking like a Beano version of Boris Johnson was used on everything from sashes, trousers, and scarves, to black hoodies and mini dresses. Logos were emblazoned across shirts, knitwear and miniskirts, while PVC was used heavily in high waisted pleated and pencil skirts, dresses and coats.
Adding a girly element to the collection, full pink fluffy coats, hats and jackets made their way down the runway, while pink and beige fur edged leather coats.
This was a collection that showed Ashley Williams isn’t afraid to experiment with fashion. Eccentric and playful in a way that only a British designer can be, this has firmly put her on the map.
Words by Angharad Jones