Barbour is a brand that always stays true, celebrates and draws inspiration from its history. Proudly born, raised and remaining in South Shields, its collections consistently reference the North East coast of England, while remaining distinctly Barbour. And why not? There aren’t many brands that have enjoyed the longevity, success and iconic status that Barbour has – especially hailing from that unassuming part of England just outside Newcastle.
Barbour began as a small manufacturer of hard-working clothing for the sailors, fishermen and dockers of the North Sea, with pieces created for everything the elements threw at them. This was the inspiration for the Barbour SS17 collection presented at London Collections Men this June. Jackets came lightweight with breathable mesh linings, worn on top of collegiate-inspired soft marl knitwear, printed shorts – featuring the brand’s famous beacon – and white trainers complete with pulled-up grey ankle socks.
Rucksacks, duffels and bucket hats finished off the looks, evoking nostalgia for the great British Summer and ensuring the Barbour man is prepared for all eventualities – and weather – that come with it. As for the colour palette, it was typically Barbour, with navy, olive green, grey and neutral shades making up each look.
Words and images by Angharad Jones