An Interview with Yvonne Hoang of Three Floor
London-based brand
Three Floor has become known and loved for our feminine designs, modern colour palettes and intricate textures; we approach each new collection with an aspirational approach to design, quality and craftsmanship.
With every new season it's important to introduce freshness yet retain familiarity. Consistency is key. While we have always centred designs on femininity, our collections have grown in strength and sophistication.
The Three Floor woman chooses to reflect a confident sense of self without taking herself too seriously.
As a team of designers, inspiration can come from many sources, be it an interesting exhibition of art or textiles or a vintage piece. Our collections are influenced by the mood of a place or a moment in time; be it an iconic photograph or a film still. The team set about creating distinct and unique pieces from a range of inspirations, bringing a mix of interpretations to the design board.
Our Three Floor mood took a darker, romantic tone than previous seasons; we were very inspired by the creative escapism captured by Tim Walker photographs. As a result, the collection reflects something much more intricate and embodies the process of transformation between bold tailored structures into something more soft and romantic.
There are a few! The tailored look of “Petite Coquette”, with its structured ruffle on the sleeves and optical lace panels. It adds a new spin to the classic LBD.
We’re so excited to be moving our HQ to London’s creative hub in Shoreditch. The move will see our team grow and expand the range into some more evening focused pieces, along with our presentation in September in line for LFW to showcase our new collection.
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