Ganni always manages to get it right, creating the pieces we didn’t know we needed season after season (if anyone can make platform trainers cool again, it’s Ganni). Once again, the Danish brand had its finger firmly on the pulse with its SS18 collection shown at Copenhagen Fashion Week – and in more ways than one.
Entitling the Ganni SS18 collection ‘Global Citizen’, creative director Ditte Reffstrup chose to use her influential platform as a way to celebrate diversity, freedom of movement and to challenge the prejudices that have been rearing their ugly heads much more prominently in recent times. As the designer said herself, “In this moment of closed borders it’s important to think about new ways of living and working together, of overcoming our cultural differences. The Global Citizen represents the best of everywhere.”
It was a collection that involved international collaboration and exchange, working with creatives from all over the world to create a truly inspiring collection. And inspiring it was. Ganni SS18 is for the woman who’s independent, loves to travel and has a positive outlook on life. Taking inspiration from ‘90s sportswear and those iconic Benetton ads from the same decade, this was a collection that was bold, colourful and in true Ganni fashion, a real mash up of prints.
Lemon yellow and tangerine orange were the stand out colours, found in cropped printed shirts, low slung track pants, wrap dresses and oversized cardigans, while uses of brown in trousers and dresses (which came in a variety of prints and styles – large floral, silk polka dot and ‘90s-style cami) added a sense of (almost) neutrality.
Carrying on from the street style trend that has been doing the rounds in the past couple of seasons, it was all about the dress over trousers for the styling in this collection. From leopard print trousers worn under silk evening dresses, floral leggings under striped tunics and delicate embroidered mini dresses over grungy wide leg jeans, the Ganni girl is experimenting with shapes and silhouettes for SS18.
As for the footwear, the cowboy boot that we saw in the Ganni SS17 collection reigns supreme once more, while the only bag you need to be wearing is a low-slung cross body with printed guitar strap (get the look now with Marc Jacobs).
Words by Angharad Jones. Images courtesy of Ganni