This is the story of humanity's relationship to speed, the race to catch time, and to master it. It's also the story of TAG Heuer, the legendary Swiss watch brand. Founded in 1860 by Edouard Heuer, the visionary watchmaker had an unyielding passion for craftsmanship and accuracy. Today, the brand that carries his name still embodies his lifelong mission: to fuse architecture, art, and avant-garde industrial design with precision and beauty.

"Each page of the book offers a stunning view of a TAG Heuer timepiece." - Luxist

Assouline - TAG Heuer at Coggles. com

Hardcover / 11.4 x 14.7" 220 Pages, 160 Images

ISBN: 9782759404124